Featured Person
Ximena Moreno
Ximena Moreno is Founder & CEO of Sanrox Consulting, a boutique firm that helps large CPG companies move off expensive, rigid legacy distribution systems and onto modern, flexible route-to-market operations. Drawing on 20+ years in CPG, including experience at Procter & Gamble and Ivy Mobility, she built the Sanrox Route-to-Market Reengineering Program — a step-by-step approach (Diagnose, Design, Build & Embed, Test/Go-Live, Rollout) that has transformed operations across more than 40,000 routes in industries from bread to dairy to pet care. She leads multi-functional internal and external teams to deliver less risk, faster results, and far less internal hassle.
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